Question: is the ability to develop fresh, unique as well as appropriate ideas which can be utilized as solutions to communication problems. In the case of

is the ability to develop fresh, unique as well as appropriate ideas which can be utilized as solutions to communication problems.

In the case of creativity in advertising, this is the requirement that an advertisement should reflect an understanding of target audience members' motivations.

In the case of creativity in advertising, this is the requirement that an advertisement must offer a useful solution to a marketing problem.

In the case of creativity in advertising, this is the requirement that an advertisement should be uninue fresh and unexnerted

is the ability to develop fresh, unique as well

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