Question: Is the following statement TRUE or FALSE? In integrated Marketing Communications planning, the number of potential customers ALWAYS equals the number of buyers of

Is the following statement TRUE or FALSE? "In integrated Marketing Communications planning, the number of potential customers ALWAYS equals the number of buyers of a product or service."
Is the following statement TRUE or FALSE? "In integrated Marketing Communications planning, the number of potential customers ALWAYS equals the number of buyers of a product or service."
True
False

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