Is the Mexican culture a high- or low-context culture? Why is this important regarding the mistake made
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- Is the Mexican culture a high- or low-context culture? Why is this important regarding the mistake made by American Airline's marketing campaign?
- What could American Airlines have learned about the communication consequences of high- and low-context cultures?
- Ken Button's (2008) research, The Impacts of Globalization on International Air Transport Activity lists American Airlines as one of ten large airlines transporting passengers around the world.
- Why is it important for American Airline leaders and employees to understand the cultural value of high- and low-context cultures?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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