Question: is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. Informa / Let's say you are shopping

is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

Informa

/

Let's say you are shopping for tires for your car. You look in the yellow pages of the local phone book and call Costco, Sam's Club, Sears and a local car repair shop. In your decision

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making process, you are using.

q,

marketing

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controlled information sources

internal information search

none of the above

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below options

nonmarketing

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controlled information sources

personal sources

is the process by which the consumer surveys the environment for

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