Question: Is the questionnaire design art or science ? Why ? A questionnaire can be a major source of error if it is poorly designed. Suppose

Is the questionnaire design art or science? Why?

A questionnaire can be a major source of error if it is poorly designed. Suppose you are a marketing research assistant of the Vitamin Shoppe, a retailer of nutritional supplements. Your boss asked you to design a questionnaire for an online survey to examine the factors influencing the dietary supplement usage of pregnant women. Discuss the process (the steps involved) and the major issues you should consider when designing the questionnaire? Discuss with examples.

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