Question: is the stage of new - product development that involves promoting a product to distributors and developing advertising and sales campaigns in order to generate

is the stage of new-product development that involves promoting a product to distributors and developing advertising and sales campaigns in order to generate and maintain consumer interest.
__________ is the stage of new-product development that involves promoting a product to distributors and developing advertising and sales campaigns in order to generate and maintain consumer interest.
Commercialization
Merchandising
Product differentiation
Brand identification

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