Is there a difference between gender in terms of their likelihood of recommending Deli Depot to a friend? points) Is there a relationship between customers market area (i.e. how far do they come from) and their usage level de how often they do they patronize Deli Depot)? de points) NON 4 x12_Friendly E XB Recommen e_Satisfaction x10_Unage_Pa x11_Market_Ar mployees_Ran x13_Competitiv _Employees_ x15_Food_Qua x16_Food_Vari x17_Speed of x14 Competen d to Friend Level tronage oa e Price Rank Rank 3 lity Rank aty Rank 0 Service Rank 1 5 4 2 3 1 5 5 1 2. 2 5 3 4 8 1 7 0 1 3 5 4 2 1 5 6 1 3 6 4 5 5 1 2 1 2 5 4 3 1 3 4 0 1 4 3 5 3 1 4 4 0 1 1 3 5 4 2 8 5 1 3 3 4 5 8 2 4 1 4 0 1 3 5 4 1 2 5 1 3 2 8 5 3 1 4 5 1 1 3 5 4 2 1 5 1 2 3 5 4 2 1 5 1 2 2 5 4 1 3 4 0 1 2 4 5 1 3 5 1 2 5 3 1 3 0 5 3 4 2 8 1 a 5 1 3 4 O 2 3 5 5 1 5 2 3 O 0 2 3 4 8 4 0 2 4 3 0 1 5 2 1 3 4 3 5 5 1 5 4 8 5 3 4 1 5 5 2 -- 4 POOL + SCREENING AND RAPPORT QUESTIONS Hello. My name is and I work for Decision Analyst, a market research firm in Dallas, Texas. We are talking to people today/tonight about eating out habits. 1. "How often do you eat out?" Often - Occasionally_Seldom 2. "Did you just eat at Deli Depot?" Yes No 3. "Have you completed a restaurant questionnaire on Deli Depot before?" Yes No If respondent answers "Often or Occasionally" to the first question, "Yes" to the second question, and "No" to the third question, then say: We would like you to answer a few questions about your experience today/tonight at Deli Depot, and we hope you will be willing to give us your opinions. The survey will only take a few minutes and it will be very helpful to management in better serving its customers. We will pay you $5.00 for completing the questionnaire. If the person says yes, give them a clipboard with the questionnaire on it, briefly explain the questionnaire, and show them where to complete the survey. DINING OUT SURVEY Please read all questions carefully. If you do not understand a question, ask the interviewer to help you. Sections Perceptions Measures Listed below is a set of characteristics that could be used to describe Deli Depot. Using a scale from 1 to 10, with 10 being "Strongly Agree" and 1 being "Strongly Disagree," to what extent do you agree or disagree that Deli Depot has: (Circle the correct response.)? 1. Friendly employees Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 2. Competitive prices Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 3. Competent employees Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 Save to nedrive CRUISE "Noto the third question, then say: We would like you to answer a few questions about your experience today toright at Deli Depot, and we hope you will be willing to give us your opinions. The survey will only take a few minutes and it will be very helpful to management in better serving its customers. We will pay you $5.00 for completing the questionnaire. ut the person says yes, give them a clipboard with the questionnaire on it, briefly explain the questionnaire, and show them where to complete the survey. DINING OUT SURVEY Please read all questions carefully. If you do not understand a question, ask the interviewer to help you. Section 1: Perceptions Measures Listed below is a set of characteristics that could be used to describe Deli Depot. Using a scale from 1 to 10, with 10 being "Strongly agree" and 1 being "Strongly Disagree to what extent to you agree or disagree that Deli Degot has: (Clicle the correct response.)? 1 Friendly employees Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 2. Competitive prices Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 3. Competent employees Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 4. Excellent food quality Strongly Strongly Disagree Agree 1 2 3 4 5 6 7 8 9 10 5. Wide variety of food Strongly Strong Disagree Agree 1 2 3 4 5 6 7 8 9 10 6. Fast service Strongly Strong Disagree Agree 1 2 3 4 5 6 7 8 9 10 Section 2. Classification Variables Cicle the response that describes you 7. Your Gender 1 Male Female 8. How likely are you to recommend Dell Depot Definitely Delley to Friend Not Recommend Recommend 123456 continued