Question: Is there intellectual property at stake in this case? Explain. How might copywright law apply to the case? The intellectual integrity in this case is

Is there intellectual property at stake in this case? Explain. How might copywright law apply to the case?

The intellectual integrity in this case is whether the defendants have violated Ms. Whites common law right of publicity, by appropriating her name or likeness to their advantage, commercially or otherwise without her consent. Since they had not actually used Vanna Whites name or her real likeness in the ad, defendants argued they did not appropriate her.

White v. Samsung and Deutsch Associates

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