Issue $$ You are focused on bridging cultural differences. You will help the U$.$S$.-$based employees understand the intercultural dynamics of working with the new co$-$workers that are native to the country where the company has a new branch.

BACKGROUND $-$ Which country is your company$$s new business operation in$?$ Why did the company decide to open an office in that new country? $($This is fiction. Make up a scenario that sounds feasible.$)$ How will the U$.$S$.$ employees interact with their new co$-$workers?

OUTCOME $$ What do you want to happen after the audience receives your message?

PERSUASIVE STRATEGY REQUIRES THOROUGH AUDIENCE ANALYSIS.

THE BCOM $3950$ LIBRARY RESEARCH PAGE SHOWS YOU HOW TO FIND THE ANSWER TO THESE QUESTIONS.

BCOM RESEARCH LINK

COMPANY ANALYSIS

Name the company you are working for.

Where is the company headquartered, and briefly describe any other office or facility locations?

When was the company founded?

What is the industry code assigned by NAICS? You can plug this code into search engines and find out A LOT about an industry.

Is it public, and if so$,$ what is the stock symbol and on what market$($s$)$ is it traded? Is it private? What type of private company?

Do not use a nonprofit or government agency.