Issues & Analysis: $(35)$ Identify the decision maker$$s main marketing and consumer behaviour issue$($s$).$ Use terminology from the textbook$/$ class. You should do some secondary research here $($but not into what the company actually did.$)$ Again, marketing$/$ consumer behaviour theory should be used to analyze the case. This section should form the bulk of your paper.

Marketing Problem$/$Decision: $(5$ marks$).$ Once your analysis has been completed, the core problem$/$ opportunity at hand or decision to be made should become evident. This section should be a short paragraph at the most