Issues such as marketing's position and authority in a firm's hierarchy, the customer orientation of the firm,
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Issues such as marketing's position and authority in a firm's hierarchy, the customer orientation of the firm, and the emphasis on short or longterm planning are examples of which component of the internal environment?
Related Book For
Foundations of Finance The Logic and Practice of Financial Management
ISBN: 978-0132994873
8th edition
Authors: Arthur J. Keown, John D. Martin, J. William Petty
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