IT AaBbCcDdEe AaBbCcDdE Normal No Spacing Customer Service Assignment #4: SWOT Analysis and Mission/ Vision Review Part I: Vision/Mission Review Directions: 1. Choose a hospitality company that interests you and write that here: 2. For the purpose of this exercise, use the vision, mission, credo, and any other motto that the company publishes. 3. Review their Vision/Mission Statements and attach a screenshot or link. 4. Complete the questions below: 1. What is the one line that sums up what the company stands for? 2. What is the main priority of the company? 3. How many times is customer/guest service mentioned? 4. What would you change, remove, or add to the statements? Part II: SWOT Analysis Directions: Complete the SWOT Information Chart below, based on class discussion Is the component an Internal or External factor? Is the component a strength or weakness; opportunity or threat Explain your answer Strength, Weakness, Explanation Components Internal or External Opportunity, or Threat Operations Social Marketing Employees Political Management Research & Development Market- Customers Technology Competition Economy Legal