Question: It costs Sam $3 to make a pie. He figures the market for home made pies will allow him to charge up to $20. Since

It costs Sam $3 to make a pie. He figures the market for home made pies will allow him to charge up to $20. Since his name isn't very well known he priced his pies at $19.99 to get as much profit as possible without going over the market price. This is an example of which pricing objective

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