It does not include a slide presentation or other aids.

Its topic is business objectives and issues concerning business.

Its tone is more formal and rehearsed than other presentation types. It involves achieving specific business objectives in the presenter s job.

The marketing information and research section in a marketing plan does which of the following?

"Gives basic information about the organization, its offerings, and competitive set"

Analyzes the external marketing environment and the internal company environment Discusses key questions that need to be answered and the information needed to answer them

Profiles the primary buyers the marketing plan targets and the factors that impact their choices