IT Does Not Matter by Harvard Business Review . IT is so pervasive that its strategic importance has diminished . $4 trillion spent on IT in 2016 . Scarcity-not pervasiveness- rakes any asset valuable - Easy to replicate commodity ~ ike railroads, telegraph, and electricity . Recommends: Spend less, to follow not lead, and to curb risks .Now replace "IT" with Post-IT notes, a pencil, a widget... .False premise = The argument is correct, but its premise is not . Misunderstands what IT is .IT is just a tool - how it's used matters .Yet: IT is expected to be economical but strategically forceful .100% strategic value from how they're used with your other assets . Connections to your firm's business strategy .Only one way: Your contributions to IT strategy Aristophanes, 500BC