It has been publicized that a hard truth that largely goes unspoken about the W$.$N$.$B$.$A$.$ is: They aren't profitable. For example, this is the reason the W$.$N$.$B$.$A$.$ isn't paying Clark more is because the league only brings in just $$200$ million annually and relies on the N$.$B$.$A$.$ for some of its funding.

You have just been hired as the Director of Marketing for the WNBA. In this capacity, you are responsible for all aspects of the WNBA's marketing and have control$/$responsibilities for all functions, budgets and capacities related to marketing.

What marketing initiatives could be implemented to improve the WNBA's profitability and how will they know we$$ve achieved the identified marketing initiatives$/$efforts at the following intervals $($i$.$e$.,$ what$$s the plan?$)$

$6$ months?

$1$ year?

$3$ years?