It has been suggested that marketing has evolved from the early days of the production orientation to today's societal marketing concept. However, not all companies have adopted the marketing concept, let alone the societal marketing concept.

1. Why might some companies still operate under the production, product, or selling orientations

2. What impact might this have on their profitability and customer satisfaction/retention?

3. Provide examples of specific companies you see currently operating under each of these orientations. Justify your selections.