It has been suggested that products and services have multiple dimensions of quality. Products are described as having 7 dimensions and services are described as having 5 dimensions.

Key Product Quality Dimensions

1. Performance primary operating characteristics
2. Features bells and whistles
3. Reliability probability of operating for specific time and conditions of use
4. Conformance degree to which characteristics match standards
5. Durability - amount of use before deterioration or replacement
6. Serviceability speed, courtesy, and competence of repair
7. Aesthetics look, feel, sound, taste, smell

Key Dimensions of Service Quality

1. Reliability ability to provide what was promised
2. Assurance knowledge and courtesy of employees and ability to convey trust
3. Tangibles physical facilities and appearance of personnel
4. Empathy degree of caring and individual attention
5. Responsiveness willingness to help customers and provide prompt service

If your favorite product is (Apple air pods or Bluetooth earphones) AND favorite service is (an online food delivery platform) and walk us through each of the dimension as you see it.