It has been suggested that there has should be a fair way to value company-created intangible assets and record that value on the balance sheet much like the way accounting rules value intangible assets based on the price that the company pays for those assets. Many accountants disagree with this view. The counter argument is there is no fair way to value intangible assets that have not been priced by the market and where we derived its cost. Can we come up with a costing model that every company can use to standardize its valuation? Which view do you support? Why?