it is a marketing class

CHAPTER 15 Chapter 15 covered the marketing environment and how forces in the environment affect a brand's successes or struggles. The external environmental forces include PESTLE (political, economic, social, technological, legal, and environmentatural). You are tasked with scanning the environment yourself. Consider the most popular restaurant in your town (or your favorite restaurant in town). Look through current events and trends for each of the PESTLE categories. There are resource links in the chapter for each of the categories as well. In the chart on the next page, list at least one example in each of the boxes below of something that might affect the restaurant in the upcoming year. This could be a trend, an event, or something that might happen. Also, state whether each will be an opportunity for the restaurant or a threat Restaurant name: Brief description: Target market(s): T List an example of an event or trend that might affect the restaurant in the upcoming year. ENVIRONMENTAL FORCE Do you think it is an opportunity or a threat for the restaurant? Political and Legal Legislation, political stability, taxes, permits Economic Employment, income, inflation, interest rates, productivity, wealth Social Demographic characteristics, culture, population values Technological Innovation, automation, digital currencies, apps, mobile use Environment / Natural Climate, weather, natural resources