Question: it is a marketing class PART 1 Recall that different search engines affect search engine optimization, or SEO. You have been tasked with searching a

it is a marketing class

PART 1 Recall that different search engines affect search engine optimization, or SEO. You have been tasked with searching a common word on three different search engines: Google, Yahoo!, and Bing. 1. In the table below, enter the top three results for the keyword on each search engine (not including sponsored content). Examples of searches are basketball, recipes, crafts, or college. Note: Avoid using any words that are brand names; instead of "Twix," search "candy bar." TOP RESULT SECOND RESULT THIRD RESULT Google.com Yahoo.com Bing.com 2. Now go to the top result from each search engine. Why do you think those websites ranked high for that keyword? List at least three observations as to why those websites (or website) might rank high in relation to the SEO strategies discussed in the chapter. PART 2 A friend of yours has decided to open a local business to repair smartphones and devices. She is very good at what she does but has come to you for help creating a website. She knows it is important to rank high on search results, particularly because her business is just starting up. Using Google, run a series of searches including, but not limited to: iPhone cracked screen Smartphone repair Fixing a cracked iPhone screen Smartphone repair near me 1. What are the differences in the organic search results (not sponsored content) that appear? Discuss why these searches, even though all are related to phone repair issues, produce different search results. 2. What kinds of search words tend to produce results that list local service centers or repair facilities? BA330: Principles of Marketing Chapter 12 Homework 3. Click on one or two of the links on the search results page for the searches listed above and examine the websites. How well does the website content match the intent of your search string? Based on what you learn from doing these searches, what three recommendations would you give to your friend for building her website? 4. Brainstorm a list of at least 5 keywords around which she can optimize her website

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