it is a presentation that requires long answer

please take business name: The chocolate room

the whole presentation is based on the chocolate room

and please reply as soon as possible

Outline of IMC Plan: 1. Description of Business/ Product: Describe in detail what your product/ service is. Make sure you have a unique name for this product or service venture. II. Integrated Marketing Communication (IMC) Objectives. Describe clearly what your goal is on this IMC plan, with respect to your product /business. To communicate with Target Audience: 1. What is the message to be given to target customers? 2. How the message will be delivered? 3. Which sources will be used for conveying message? To inform about benefits of product or service: 1. Benefits of the product should be explained which must involve features etc.. III. Target Audience: (segmentation) 1. Who are you selling of communicating your product service to? VI. Promotional Media: What types of promotional media will you use for your product/service. List at least 6 types you will use. Be very specific and detailed in your selection and explain why you are using the selected IMC. Your comprehensive Integrated Marketing Communication (IMC) plan should consider all potential channels and tactics, including: Public relations & publicity Advertising Direct marketing Interactive marketing (display, SEM, web site, etc.) Social media Sales promotions Personal selling Sponsorship, partnerships & events (if applicable) . Cause related marketing (if applicable) Fulfillment and customer service (if applicable) VII. Conclusion Outline of IMC Plan: 1. Description of Business/ Product: Describe in detail what your product/ service is. Make sure you have a unique name for this product or service venture. II. Integrated Marketing Communication (IMC) Objectives. Describe clearly what your goal is on this IMC plan, with respect to your product /business. To communicate with Target Audience: 1. What is the message to be given to target customers? 2. How the message will be delivered? 3. Which sources will be used for conveying message? To inform about benefits of product or service: 1. Benefits of the product should be explained which must involve features etc.. III. Target Audience: (segmentation) 1. Who are you selling of communicating your product service to? VI. Promotional Media: What types of promotional media will you use for your product/service. List at least 6 types you will use. Be very specific and detailed in your selection and explain why you are using the selected IMC. Your comprehensive Integrated Marketing Communication (IMC) plan should consider all potential channels and tactics, including: Public relations & publicity Advertising Direct marketing Interactive marketing (display, SEM, web site, etc.) Social media Sales promotions Personal selling Sponsorship, partnerships & events (if applicable) . Cause related marketing (if applicable) Fulfillment and customer service (if applicable) VII. Conclusion