it is all attached question so please answer all

1. Imagine a fictional company. You will use this company for the duration of the exam. The company must have a location and sell a product or service. Briefly describe your company. (5 points) 2. What kind of analysis would you use to analyze the external environment of this company? Preform the analysis. (10 points) 3. Describe the marketing mix you imagine for this company. (10 points) Answer one of the following questions 4. Does this company use B2B channels or B2C channels, explain which channels you choose and why. (5 points)