Question: It is argued that individual users are facing a control paradox over their data ( Acquisti et al . 2 0 1 2 ; 2

It is argued that individual users are facing a control paradox over their data

(

Acquisti et al

. 2012

;

2020) .

Critically discuss why organisations "take interest" in collecting and analysing user data by examining what motivates this interest and how organizations benefit from such practices. Also, in the context of the control paradox, discuss the personal and societal implications of organisations' access to user data. Support your arguments with relevant examples and evidence.

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