Question: it is case study question Senheng Electric (KL) beginnings in1989 and become one of the largest consumer electronics stores in Malaysia. At the movement company

it is case study question Senheng Electric (KL)

it is case study question

Senheng Electric (KL) beginnings in1989 and become one of the largest consumer electronics stores in Malaysia. At the movement company is operating more than 133 outlets throughout the country. With a one-stop consumer electronics center concept, the company provides various electronic appliances, computers, and smartphones. With the emergence of e-commerce, Senheng decided to establish a Senheng Online store. Customers can shop at the Senhgen online store at any time of the day from anywhere with Internet access. Detailed product information, pictures and prices are listed in the c-catalog. The website also provides information on the most popular products sold across the store. All product pages are integrated with a shopping cart along with various secure payment options available for customers. For each successful order, a tracking number will be given to the customer to track their Oder's status. Moreover, the website also provides social media links to its customers to communicate with the company through Facebook, Twitter, and YouTube a) Identify the type of e-commerce applied by Senheng Electric and Why? (4) b) List down the benefits Senheng Electric can gain as compared to their traditional business model. (6) b) Explain different types of E-commerce revenue models. Identify best-suited revenue model or models for Senheng Electric. Justify the selection for respective revenue models

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