Question: It is critical to include customer metrics when assessing the effectiveness of your overall strategy. Based on your readings this week, do you think that

It is critical to include customer metrics when assessing the effectiveness of your overall strategy. Based on your readings this week, do you think that it is better for our marketing to be temporally efficient, or for our efforts to be deep and cultivate long-term relationships with customers? If the latter, do our internal/operational measures and our customer measures support that approach?

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