Question: It is early 2 0 2 2 , and PepsiCo s Board of Directors has employed you as a consultant to assess PepsiCo s diversified

It is early 2022, and PepsiCos Board of Directors has employed you as a consultant to assess
PepsiCos diversified portfolio of businesses and to make recommendations as to what actions
PepsiCos management team should now make to increase shareholder value.
Analysts of PepsiCo had been critical of the company in recent quarters. Their critique was that
additional corporate strategy actions needed to be taken in order to restore revenue and earnings
growth rates to their historical pace of growth. PepsiCo shareholders, as well, had increasingly
voiced their concerns regarding PepsiCos stock price and had voiced their concerns in
shareholder meetings. PepsiCo shareholders had stated that PepsiCos stock price appreciation
should at least be in line with overall stock market performance. PepsiCo management was under
pressure to respond quickly and effectively to these concerns, and PepsiCos Board of Directors
has hired you in support of managerial efforts.
Your assignment is to recommend a set of three specific, measurable, and achievable actions for
the company to take to correct and remedy PepsiCos lagging stock price performance. Please
prepare an executive summary report to PepsiCos Board of Directors that crafts a corporate
strategy to put the company back on its historical path.

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