It is essential that Jeffrey is able to effectively get his vision across to his people. Strong communication is a must for this. Jeffrey$$s vision for change includes automatization among other things, which means people will have to make changes to their way of working. People with less developed skills in technological products could be worried about this. Communication in such situations ensures that employees realize the change process is also to their benefit. Which step of Kotter$$s eight$-$step change model does this represent?

Create a guiding coalition

Establish a sense of urgency

Create a support base

Remove obstacles