Question: It is explained that each $0.01 increase in the average price decreases total annual Canadian demand by only 50 million uses. Calculate consumer price elasticity

It is explained that each $0.01 increase in the

It is explained that each $0.01 increase in the average price decreases total annual Canadian demand by only 50 million uses. Calculate consumer price elasticity [Consumer price elasticity is percent change in sales as result of 1% increase in price.] Is this number positive, zero or negative? Case also provides price elasticity of -1.5 for competing brands. Explain this elasticity compared to one that you calculated

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