Question: it is fine if you explain using your own words and examples :)) Question 1 In developing new products, marketing executives must follow a certain

it is fine if you explain using your own words

it is fine if you explain using your own words and examples :))

Question 1 In developing new products, marketing executives must follow a certain process. Can you please describe it as seen and explained in class with examples? New Product Development Process New product development starts with good new product ideas-lots of them. For example, Cisco's -Prie crowdsourcing challenge attracted 824 ideas from 2.900 innovators representing more than 156 countries Idea generation Idea screening Concept development and testing Marketing strategy development Business analysis Product development Test marketing The remaining steps reduce the number of ideas and develop only the best ones into profitable products. Of the 824 ideas from Cisco's l-Price challenge, only a landulare being developed Commercialization FIGURE 9.1 Major Stages in New Product Development

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