Question: It is good to include outside studies or testimonials in a presentation because of the principle that people view a behavior as correct in a
It is good to include outside studies or testimonials in a presentation because of the principle that people view a behavior as correct in a given situation to the degree that they see others performing it. This is called the ______ Principle.
A. Testimonial
B. Pareto
C. Social Proof
D. Authority
E. True North
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