Question: It is imperative to identify key segments when developing marketing plans for business success. (a) Explain the logical connections between Segmenting, Targeting and Positioning for

It is imperative to identify key segments when developing marketing plans for business success.

(a) Explain the logical connections between Segmenting, Targeting and Positioning for Hyundai's Genesis range of up-market cars versus Toyota's Lexus brand (15 marks)

(b)Explain three possible bases for segmenting a market for retail-based fast-moving consumer goods (chose either meat, fruit, vegetables or dairy products) (10 marks)

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