Question: It is important to be able to assess the return on a company's investment in products or services: so the company does not end up

It is important to be able to assess the return on a company's investment in products or services: so the company does not end up being audited O so the salespeople do not focus exclusively on products that have a low return on investment so management's pet projects do not cost the company money so the company can direct salespeople to sell more of the products or services that have the highest return O so that salespeople can push the products that are not selling well

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