Question: It is important to be able to identify which stage of the product life cycle your 1 1 product inhabits. That allows you to make

It is important to be able to identify which stage of the product life cycle your

11

product inhabits. That allows you to make strategic decisions for its future. In this question, match the characteristic on the left to the stage of the Product Life Cycle

(

PLC

)

on the right.

Profits are negative, but slowly increasing

Sales increase at the highest rate in the product's life

Your product faces the greatest amount of competition

Manufacturer might discontinue product.

It is important to be able to identify which

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