Question: It is important to consider competitors when preparing for a sales call. One way to help differentiate your offering from that of competitor is to

It is important to consider competitors when preparing for a sales call. One way to help differentiate your offering from that of competitor is to communicate the added benefits your customer would receive from the after-sales service your company offers that is unavailable anywhere else. This form of differentiation focuses on which type of benefit?
Financial benefit
Product benefit
Company benefit
Salesperson benefit
It is important to consider competitors when preparing for a sales

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