Question: It is possible to make some general recommendations for the role of information technology in enhancing KAM performance, falling into four interconnected areas. Which one

of information technology in enhancing KAM performance, falling into four interconnected areas.

Which one is NOT interconnected? 1) Recording, analyzing and sharing customer data

It is possible to make some general recommendations for the role of information technology in enhancing KAM performance, falling into four interconnected areas. Which one is NOT interconnected? 1) Recording, analyzing and sharing customer data 2) Enhancing planning, as a KA team activity 3) Help customers prevent new entrants in the market 4) Enable collaborative customer working A CTR measures what? The number of people that buy a product from an email The number of people that click on a link in an email to go to a webpage The number of people that click on an email to open it in their inbox The number of people that receive an email in their inbox The website (discussed in class) for accessing to most up to date public securities documents and information filed by issuers in Canada for Publicly Trading companies is called: www.sec.com O www.edgar.com checkoutthesefinancials.com www.sedar.com

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