Question: It is said that the most important lesson managers need to learn is that there are only two kinds of companies those that are changing,

It is said that the most important lesson managers need to learn is that there are only two kinds of companies those that are changing, and those that are going out of business.
Tasks:
Explain why embracing change is critical for the company's survival, and demonstrate how this perspective can influence the business strategy. (10 marks)

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