Question: it is so important for marketers to think about where and when consumers are born and the family cultures into which they are born. The

it is so important for marketers to think about where and when consumers are born and the family cultures into which they are born. The United States is considered heterogeneous.

  • Locate a product that has gone through "de-ethnicization."
  • Describe the product and its original ethnic group.
  • Explain how the product is detached from its roots and marketed to other subcultures.
  • Do you believe this will change the perception of the product over time to have connections to subcultures other than its original?

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