Question: It is time for Joe to start learning about the trading card business. The 7th Inning maintains around ten million cards in-stock year round, though

It is time for Joe to start learning about the trading card business.

The 7th Inning maintains around ten million cards in-stock year round, though the number is highest early each year following the release of the new professional sports team cards. In addition to major professional sports cards, Charlie also carries cards that feature movies, military hardware, and fantasy game related cards. The trading card industry has grown so much over the past several years that ordering cards is a complicated business that requires market savvy and hands-on experience. Charlie has decided to let Joe try to figure out what quantity they should order of two of his most popular selling sports trading cards, the Topps cards and the Fleer EX cards. He gives Joe a budget of $18,500 to spend and provides him with the basic cost, pricing, and other data that he will need to arrive at a recommended purchase quantity.

  1. Figure out how many of each card to order, how much the inventory will cost, and what the likely net revenue and net profit will be for each card order and for the total order of both cards.
  2. Why is it important to know the historical sales pattern of each brand before ordering cards for the next year?

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