It is unlikely that Twitter will ever have an EDIT feature, per Jack Dorsey (Twitter CEO), since Twitter originally began as Ephemeral content B2B communications platform An SMS text messaging service A platform with only 240 characters The cost of a Super Bowl ad versus the cost of a national sponsored Snapchat lens is used to illustrate a POSITIVE outcome of the digital transformation This year and for the same cost, an advertiser could create Snapchat lenses in comparison to a single 30 second Super Bowl ad 1 5 6 10 11 15 16 or more Which of the following is NOT a reason that businesses enjoy utilizing digital (versus traditional) marketing Cost efficiency Scalability 2 way communication Data reduction For social media marketers on TWITTER, the brand exemplar recommended more than Wendy's is since this brand has 17 4 million more followers than Wendy's RedBull National Geographic Barstool Sports PlayStation Brand is the philosophy that brands should allow their customers to co create the brand experience they want Logic Transformation Democratization Co Creation

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Question: It is unlikely that Twitter will ever have an EDIT feature, per Jack Dorsey (Twitter CEO), since Twitter originally began as: Ephemeral content B2B communications

It is unlikely that Twitter will ever have an EDIT feature, per Jack Dorsey (Twitter CEO), since Twitter originally began as:

		Ephemeral content
		B2B communications platform
		An SMS text messaging service
		A platform with only 240 characters

The cost of a Super Bowl ad versus the cost of a national sponsored Snapchat lens is used to illustrate a POSITIVE outcome of the digital transformation. This year and for the same cost, an advertiser could create ____ Snapchat lenses in comparison to a single 30-second Super Bowl ad.

		1-5
		6-10
		11-15
		16 or more

Which of the following is NOT a reason that businesses enjoy utilizing digital (versus traditional) marketing?

		Cost-efficiency
		Scalability
		2-way communication
		Data reduction

For social media marketers on TWITTER, the brand exemplar recommended more than Wendy's is _____- since this brand has 17.4 million more followers than Wendy's.

		RedBull
		National Geographic
		Barstool Sports
		PlayStation

Brand _____ is the philosophy that brands should allow their customers to co-create the brand experience they want.

		Logic
		Transformation
		Democratization
		Co-Creation

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