It took just three years for Amazon Prime Day the second New technology is enabling some new players to shake Tuesday in July every year-to become a bigger retailing up those patterns. Many homeowners are getting smart event than Black Friday. technologies that control lighting, music, security, and more. In the past, sales were usually "end of season" affairs, Amazon has already captured a big share of this new market where people could purchase whatever was left on store with its Echo and Amazon Prime subscription membership. shelves at a big discount. Old inventory or slightly damaged Once a consumer has an Echo device, an Amazon products could be sold before the new seasonal merchan- Prime membership is usually the next purchase. With it, dise was brought in. users can access the benefits of that membership, which In the United States, Black Friday - which is the day can include access to more and better music, easier shopafter American Thanksgiving - has traditionally been the day ping and shipping experiences, faster delivery, and so on. that more Americans went out to look for holiday gifts. They Now Prime members can shop and get discounts and deals were in a spending mood and ready to buy. Retailers soon on Prime Day. Prime Day started in 2015 and was somewhat attract customers into their stores. At the end of disappointing. After just three years, though, the 2018 Prime they hoped to be "in the black" -having made a good profit, Day was Amazon's biggest shopping event yet, with more rather than being "in the red." With the advent of online than 100 million products sold. retailing, Black Friday is followed by Cyber Monday, which is all about computers and electronics, and Giving Tuesday, when people are encouraged to give to charities. With onlineretailing,theBlackFridayseriesofshoppingevents2.Whatisthebenefitofmakingaccesstosalesseemto retailing year. 3. How might retailers start to capture a bit more of the consumer surplus and turn it into a producer surplus