It took Luxe Designs years to develop its new necklace, establish channels through which to distribute it$,$ and design and implement its advertising campaign for the necklace. However, the necklace's price can be set or changed in a few minutes. This reflects the fact that

Multiple Choice

pricing is the least important variable in the marketing mix.

$$ price is probably the most flexible variable in the marketing mix.

the quantity demanded never changes.

$$ the longer the other marketing mix variables take, the higher the price of the product must be set.

$$ the product's viability depends on it fitting within standard pricing parameters.