It was only about $20$ years ago that most banks typically only used one distribution channel $($their branches$).$ However, since that time they have dramatically expanded the number of channels that they use. Below is a list of common distribution channels for a bank. Your task is to identify the most appropriate mix of channels for two different banks. ACTIVITY$/$TASKThe first bank is a major bank that has an extensive number of branches throughout Australia. One of the key aspects of their positioning is that they offer great personal service. Select the five most suitable channels for them.The second bank is new to Australia. They have no branches and have very little brand awareness in the market. Their plan is to specialize in offering great value home loans only. Select the five most suitable channels for them.Direct channelsDirect channelsIndirect channelsBranchesMobile managers $($who visit the customer$)$Enable transactions through third$-$party retail storesPhone $($a call center$)$Personal Banker $($staff who directly look after customers$)$Utilize mortgage$/$loan brokersPhone $($an automated system$)$Direct mailUtilize investment advisers$/$financial plannersInternet bankingEmailGet referrals from real estate agents and accountantsATMsMobile phone messagesGenerate sales$/$referrals via independent internet sites QUESTIONS$1.$ What are the most suitable distribution channels for each bank?$2.$ Is your selection of channels relatively similar or different between the two banks?$3.$ Therefore, what role does place $($distribution channels$)$ play in a firms overall strategy and marketing mix?