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Pricing Tactics at Southfork Tablets

You are the new pricing manager at Southfork Tablets. As part of your initial analysis, you are looking at several potential pricing tactics, including markup pricing, prestige pricing, seasonal discounts, and price bundling. The owner of Southfork Tablets has given you eight initial priorities. Your job is to match each priority to the pricing tactic that would best meet each priority.

Once marketers have completed their analysis of demand, costs, and the competitive environment, they can use a number of different tactics to choose a final price. Which tactic to use depends on the value customers perceive the product to have, their ability to pay, and how they intend to use the product.

Group the appropriate pricing tactic to the priority set by the owner of Southfork Tablets. Move each label to the correct drop zone box.