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Continuous Development: EA Sports

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content, and online services for Internet$-$connected consoles, personal computers, mobile phones, and tablets. EA is recognized for critically acclaimed, high$-$quality blockbuster franchises such as The Sims, Madden NFL$,$ and the best$-$selling FIFA Soccer game.

Whatever new product type a firm plans to develop, it will likely follow a formal new$-$product development $($NPD$)$ process. This process consists of seven stages: $(1)$ new$-$product strategy development, $(2)$ idea generation, $(3)$ idea screening, $(4)$ business analysis, $(5)$ product development, $(6)$ test marketing, and $(7)$ product launch.

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EA Sports' marketers get ideas about new features to the FIFA game from all of the following except