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Item $6$

$3.$ Effective Communication$$The Traditional Way

Effective Communication$$The Traditional Way

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Promotion must communicate effectively. Often, effective communication is very difficult to achieve. Understanding the whole communication process can improve promotion. Each of the different elements can influence the effectiveness of a firm's promotion effort. So$,$ marketing managers need to consider each element when planning or modifying their promotion. The whole promotion effort may fail because of a failure in just one element.