Question: it's a small case study.. Mr. Ali was a pen manufacturer. He used to make ball point pens in a small factory in the basement

it's a small case study..

Mr. Ali was a pen manufacturer. He used to make ball point pens in a small factory in the basement of his house. Daily he would go to the market place and distribute pens to the retailers. Some of the pens were sold by him of his own by meeting persons on road. He had not kept any name for his pens. They were just blue, black and red pens. One of his friends suggested him to keep a good name of his pens. He kept his own name and started selling pens with the name of Ali Pens. Then there were three categories of pens Ali Red, Ali Blue, and Ali Black. Gradually his business started to pick up even more and he made good revenue.

Short Answer Only:

1.The function of name branding is highlighted in the above case ; do you think it is good for marketing? Why?

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