it's an assignment please be detailed

QUESTION 1 (50) Assuming that you are the Marketing Director of Apple Inc. You have been given a task to draw up a consumer market segment model for the different products that the company offers. Part of your consumer market segment model should either use a single, multiple or combined target approach. The critical variables that inform consumer market segmentation are geographic, demographic, psychographic, behavioral and benefits sought. Discuss how you would use your chosen market segment model to the type of target consumer that your products appeal too. QUESTION 2 (20) Briefly discuss the four characteristics that affect Consumer Buyer Behaviour, and how can these characteristics influence a first-time buyer of an Apple iphone. QUESTION 3 (20) There are several tools which can be employed to scan both the micro and macro marketing environment. Based on Porters Five Forces Model, discuss how can Apple Inc maintain its market position