Question: it's case study from business management Question 1 (40 points) Jagjit has developed a new breakfast cereal aimed at males between 18 and 30 years

 it's case study from business management Question 1 (40 points) Jagjit

it's case study from business management

Question 1 (40 points) Jagjit has developed a new breakfast cereal aimed at males between 18 and 30 years old. The cereal is made with high quality ingredients and contains protein supplements that help build muscle. After several hundred taste tests done with students at Langara College, Jagjit is confident the cereal will have a high deman with his target market. Jagjit now needs some advice on what the key decisions that he needs to make to most effectively market the product. Help Jagjit by identifying and defining each of the 4 components of the marketir mix and for each component describe three distinct potential key decisions for Jagjit to consider. Each key decision should use and effectively apply core marke concepts/terms covered from our textbook. Explain why each key decision is important. Use examples that apply to Jagjit's new product to help describe eac key decision. Finish off by clearly explaining to Jagjit the collective role of the marketing mix using an example, that applies to his product, of how the 4 P's ca work together. To get full marks please be sure to format your answer neatly as follows: 1. (1 mark) Definition: (2 marks) a. Key Decision 1 (with example): (2 marks) b. Key Decision 2 (with example): (2 marks) c. Key Decision 3 (with example): (2 marks)

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