*its due today by midnight*

*our topic is Snapchat inc*

Overview: Now that we have discussed the primary disciplines of a business (marketing, operations, human resource management, and management leadership/motivation), the last step to understand is finance. Finance is a crucial part of operating a business as it provides an overview of a company's health. Consider a business like an automobile: although all the parts are working properly, without a dashboard to tell you the amount of fuel remaining, the speed, potential problems (indicator lights), and where you are (GPS), you would have a difficult time managing a trip. Finance is the "dashboard" for a business. In this stage, the goal is to become more familiar with the elementary finance terms and practices of a business. You will develop and be able to explain the basic and primary Financial Ratios. Please include the following in your paper. Class and Section Assignment name Team member names (worth 5 points) Indude the following ratios for the last three years of financial statements. What kind of trend do they show in eoch? What does that tell you about the compony? How do they compore with their industry (you'll need to look up industry standards)? What can they do to improve their rotios? Numbers con be found in financial stotements in annuol reports found on their website. Show three years of the company's ratio. show the industry standard. Chart if you'd like. Discuss what you can tell about the company from the trend and comparison. LQUDITY RATIOS or ShOrt-TEIM SOlvENCY - SHOW THE FIRM'S ABUITY TO MEET SHORT TERM DEBT OBLGATIONS: 1. CURRENT RATIO-Measures the liquidity of a company. Current ratio of 1.5 or greater is usually sufficient to meet short term needs current assets currentliabinties = 2. qUKKK RATIO-Measures how well a company can pay its debts without selling inventory. Greater than 1 indicates a company can meet its obligations. (Current assets - inventories) Current tiabilities ACTIVITY RATIOS or ASSet Management-SHOWS HOW EFFECTIVELY A FIRM IS USING ITS ASSETS (SOLVENCY): 3. ACCOUNTS RECEIVABIE TURNOVER - Used to quantify a firm's effectiveness in extending credit as well as collecting debts. Receivables turnover ratio measures how efficiently a firm uses its assets. Averageaccountsreceivables=Sales 4. INVENTORY TURNOVER- The number of times inventory is sold over a certain time. The higher, the better! AverageInventorycogs= PROFITABILTY-SHOWS THE EFFECTIVENSS OF THE COMPANY BY THE RETURNS FROM INVESTMENTS AND SALES: 5. PROFII MARGIN - It measures how much out of every dollar of sales a company actually keeps in eamines. SalesNetincome= 6. GROSS PROFIT MARGIN - Tells us the profit a company makes on its cost of sales (Sales - Cost of Goods sold) sales = 7. ROA - Return on Assets - A useful indicator of how profitable a company is relative to its total assets. TotalAssets=Netincome Overview: Now that we have discussed the primary disciplines of a business (marketing, operations, human resource management, and management leadership/motivation), the last step to understand is finance. Finance is a crucial part of operating a business as it provides an overview of a company's health. Consider a business like an automobile: although all the parts are working properly, without a dashboard to tell you the amount of fuel remaining, the speed, potential problems (indicator lights), and where you are (GPS), you would have a difficult time managing a trip. Finance is the "dashboard" for a business. In this stage, the goal is to become more familiar with the elementary finance terms and practices of a business. You will develop and be able to explain the basic and primary Financial Ratios. Please include the following in your paper. Class and Section Assignment name Team member names (worth 5 points) Indude the following ratios for the last three years of financial statements. What kind of trend do they show in eoch? What does that tell you about the compony? How do they compore with their industry (you'll need to look up industry standards)? What can they do to improve their rotios? Numbers con be found in financial stotements in annuol reports found on their website. Show three years of the company's ratio. show the industry standard. Chart if you'd like. Discuss what you can tell about the company from the trend and comparison. LQUDITY RATIOS or ShOrt-TEIM SOlvENCY - SHOW THE FIRM'S ABUITY TO MEET SHORT TERM DEBT OBLGATIONS: 1. CURRENT RATIO-Measures the liquidity of a company. Current ratio of 1.5 or greater is usually sufficient to meet short term needs current assets currentliabinties = 2. qUKKK RATIO-Measures how well a company can pay its debts without selling inventory. Greater than 1 indicates a company can meet its obligations. (Current assets - inventories) Current tiabilities ACTIVITY RATIOS or ASSet Management-SHOWS HOW EFFECTIVELY A FIRM IS USING ITS ASSETS (SOLVENCY): 3. ACCOUNTS RECEIVABIE TURNOVER - Used to quantify a firm's effectiveness in extending credit as well as collecting debts. Receivables turnover ratio measures how efficiently a firm uses its assets. Averageaccountsreceivables=Sales 4. INVENTORY TURNOVER- The number of times inventory is sold over a certain time. The higher, the better! AverageInventorycogs= PROFITABILTY-SHOWS THE EFFECTIVENSS OF THE COMPANY BY THE RETURNS FROM INVESTMENTS AND SALES: 5. PROFII MARGIN - It measures how much out of every dollar of sales a company actually keeps in eamines. SalesNetincome= 6. GROSS PROFIT MARGIN - Tells us the profit a company makes on its cost of sales (Sales - Cost of Goods sold) sales = 7. ROA - Return on Assets - A useful indicator of how profitable a company is relative to its total assets. TotalAssets=Netincome